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About us

Company Overview

GrayMatters Health (GMH) is a health technology company developing and marketing an interventional psychiatry suite powered by proprietary fMRI-Informed biomarkers. A growing community of psychiatry clinics across the US is building Prism programs for personalized patient care. The expert team in the US is leading commercial growth, market access, medical strategy and training programs.  

GMH is the first company to develop digital brain region specific biomarkers for mental health. While medical biomarkers usually measure tissue to assess disease. The EFP (EEG-fMRI-Pattern) measures brain activity associated with mental health disorders. These biomarkers were developed by harnessing advanced machine learning to register fMRI data to readily accessible EEG. This innovation brings the power of evidence-based, precision self-neuromodulation to any psychiatry clinic. GMH is collaborating with key medical institutions to research and evaluate additional EFP biomarkers to expand the clinical portfolio. 

Founded in 2018 by Oded Kraft, Rani Cohen and Shai Attia, GMH is on a mission to connect mental health disorders to their underlying brain mechanisms to improve patient care and outcomes. The company’s patented core technology was invented by Professor Talma Hendler, MD, PhD and her team at Tel Aviv University, with further development by GMH’s talented team of engineers. 

 

The name, GrayMatters Health, is a play on words highlighting the importance of the gray matter of the brain as well as the significance of the knowledge and experience that comes with the gray hairs of age. The company was recognized in 2024 as a Most Innovative Company by Fast Magazine and in 2023, received the Prix Galien USA Best Startup Award. 

Our Team

Prof. Talma Hendler, MD, PhD

Prof. Talma Hendler, MD, PhD

Inventor, SAB Chairperson,

Chief Medical Scientist

Oded Kraft

Oded Kraft

CEO, President

Co-founder

Rani Cohen

Rani Cohen

Executive Chairman BOD,

Co-founder

Shai Attia

Shai Attia

VP R&D , Co-founder

Adar Shani

Adar Shani

VP Clinical,

Regulatory & Quality Affairs

Dr. Aron Tendler

Dr. Aron Tendler

Chief Medical Officer

Kirk Thelander

Kirk Thelander

Chief Commercial Officer

Pam Schwartz

Pam Schwartz

VP Marketing

Awards

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Red Herring Europe Winner 100
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Best Startup Award 2023

Best Startup Award 2023

SelectUSA Investor Summit Medtech track

Our Partners

Otsuka Medical Device Co., Ltd Logo
Sheba Logo
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Mclean Logo
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באר-יעקב Logo
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TLV Souraski medical center Logo
RAMBAM Logo
5-ht-de-hub Logo
Dehub Logo
European Innovation Council
GrayMatters Health logo

© 2025 GrayMatters Health. All Rights Reserved.

Disclaimer: The information on this website is not intended to be a substitute for professional medical advice. Always discuss treatment options and treatment outcomes with your physician or other qualified mental health provider.​

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